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Friday, 1 April 2016, 11:39 am
Press Release: Absolute Wilderness

Embargoed until 8am on Friday, 1 April 2016

Media release Nelson freeze-dried adventure food company, Absolute Wilderness, releases new Big Mac product

In what’s believed to be a world first, Nelson-based company Absolute Wilderness has released its latest product – a freeze dried Big Mac. While trampers, mountaineers and adventure racers have believed for some time that the Big Mac is the most comprehensive food for outdoor activity, Big Macs had yet to be freeze dried – until now.

Utilising Absolute Wilderness’s unique freeze-drying process, the team has been able to bring the finished weight down to 90 grams from a fresh weight of 240 grams. Despite the massive weight reduction the burger retains the same nutritional content as a fresh Big Mac.

“We’re already known for the fastest rehydrating meals around but when you think about it fast food is really the fastest of all the food groups – so it was a natural progression,” says Absolute Wilderness Managing Director Andrew MacDonald.

In order to maintain quality each burger is purchased individually (with a combo) and taken straight to Absolute Wilderness’ Stoke factory. “For us it was important to use a locally made Big Mac. When you’re making food for the world’s top outdoor athletes great ingredient providence takes the product to the next level,” says MacDonald. “This isn’t an official partnership with McDonalds but the guy who took my order thought it was a really good idea so we’ve just rolled with it.”

Although it’s yet to be released, demand for the Big Mac has been strong. As for what’s next, company director Nathan Fa’avae was coy saying, “we’re not naming names but we’re keen to work in the fried chicken medium”.

The burgers will be available exclusively from Absolute Wilderness’s online store http://www.absolutewilderness.co.nz.

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